Working in Admissions 30 years ago, I regularly received letters, postcards, and flyers in the mail from Iowa ACAC with information on college fair registration, the individual fairs, spring conference, the Scenes newsletter, events, etc. I'd read each and every item, save as needed, note on a calendar, hold on to, or toss. We do all of those same things today, but electronically.

Is it summer yet? It’s funny how we work all year long for a very short period of time where we all sit anxiously and wait for the numbers to start going up and can’t wait to just rip the band-aid off. 

Last week I received a letter in my school mail from a college in Iowa. It was addressed to, “Instructors, guidance counselors, and  administration.” I cringed. Nothing ruffles my feathers more in education than being called a “guidance counselor.”  It is 2022 and the profession of school counseling has been around since the early 1900’s. It has evolved and adapted to modern and current times, yet somehow, the title of guidance counselor has been hard to shake. 

It is the first fall travel season that has been somewhat normal in a couple of years. Or was it? Since my team is wrapping up their fall travel season soon, I asked them to reflect on their experiences. We have a mix of seasoned counselors and new college graduates on our staff, so it has been interesting to see their various experiences when they roll in each Friday. While some of these observations have been happening over time, we have noticed that some are more prevalent now than ever. How does your fall travel compare?

• Students aren’t sure what they are looking for in a school or what they want to study. This doesn’t seem like a big surprise, right? However, it seems to be paralyzing to some students this year. They don’t even know where to start.
• Parents are very involved in the process and doing things for the student. Ah, helicopter parenting at its finest! We know parents have been filling out applications in the past, but it seems to be on a whole new level.
• Students are moving slower in the application process this year and are generally overwhelmed with the thought of college. We have spent the last couple of months trying new strategies for outreach to meet students where they are.
• There’s always a group of highly motivated students. Even though some students are uncertain about the next steps, you can always count on a group of go-getters to be on top of everything. Thank goodness!
• Students are more open to learning about schools they have never heard of. Hogwarts? No, Wartburg. (Like we’ve never heard that one before!)
• College fairs were better this year than last year, but still not as good as they were pre-pandemic. It seems that fewer schools are busing in students, and more schools are having their own fairs. Evening fairs were not as well attended either.
• Students seem less interested or available to meet with admission counselors at the high school. I feel like we’ve been moving in this direction for a while. Students are taking college courses while in high school and getting practical work experience as a part of their curriculum. Others have already been on campus and feel they don’t need to connect.
• Some students think they need to decide on a school before applying. How can we all be more transparent and helpful in communicating application options to students?
• Our school counselor friends are working with more students with mental health challenges than ever. School counselors are juggling so much. How can we assist them with college search resources and take some of their load off? (Please tell us; we all want to help!)

Let’s start counting down the days! In just a few short weeks, we will all be together in person for the 2022 MIDWest ACAC Conference in Eagan, MN! The last time we all had the chance to be together was at the 2019 Iowa ACAC Conference at Prairie Meadows in Altoona. We made the best of things in 2020 with a virtual conference (thanks to our wonderful Past President, Tom Paulsen), and tried again in 2021 with a virtual MIDWest Conference (shout out to the excellent Wisconsin ACAC team for planning), but I know that I have really missed the in-person conference experience for the past two years. With all of the disruptions caused by the pandemic, we’ll have more first-time conference-goers than ever before, so as your current Iowa ACAC Conference Planning Chair, I wanted to share some thoughts and advice to help you make the most of your MIDWest ACAC experience! 

When I was in my undergraduate secondary education program, I had to take a methods class on wrestling. I had never wrestled or even watched a wrestling match (other than those ‘rasslin programs on TV). I asked my advisor, Dr. John Byrd, “Why do I have to take this class?  I have no interest  in wrestling.” His reply was very insightful. He said, “You never know when a job offer will include coaching wrestling.” Well, he was wrong. My first job did not require that I coach wrestling. My second job did! 

The Iowa ACAC Government Relations Committee is excited to return to Des Moines on Thursday, February 24, for our annual Visit the Hill event! Join us at Forté Banquet and Conference Center starting at 9 a.m. for a morning full of education and conversations that you won’t want to miss! 

In January and September I compiled lists of lessons learned since the start of the pandemic for SCENES. Lessons such as buying TP and Clorox wipes anytime you had the chance, and the most flattering angle for video calls.

FRIENDS! I don’t think I have ever been more thankful than I am this year, heading into the Thanksgiving holiday. We are all here. Like, literally AT WORK, physically.  I know it took some adjustment(s) but let’s be thankful! When I sit back and ponder on the year (which who has time to actually do that in the hustle and bustle of recruiting season), I am in awe of my colleagues, friends, family, our students and my co-workers. We did it, not always gracefully, but we did it. We’re back to a new “normal” and I really feel grateful. 

After a year and a half of Zoom meetings, Google chats, work from home, and socially-distanced campus tours, it was great to be back on the road again for the Iowa ACAC College Fair circuit. To say that I was nervous about taking over as the Iowa ACAC College Day/Night Chair in the middle of a world-wide pandemic is probably an understatement. If I’m truly being honest with you, I was terrified.

Now that 2020 is squarely in the rear-view mirror, what can we look forward to in the new year? A new FAFSA perhaps? No, not exactly, but we can expect major improvements in the not-too-distant future.

As 2021 begins to unfold, the lessons of 2020 are still fresh in our minds. We know it’s important to be connected, not to take anything for granted, and to have flexibility. However, one reminder helps me find daily perspective about how to handle each situation that gets thrown our way.

As school districts across the country prepare for the beginning of the 2020-21 academic year, we felt that it was important to hear from teachers about their thoughts and fears about their districts’ return to learn plans. This is a stressful time for everyone, as we learn to navigate the changes that COVID-19 has brought. Hearing teachers’ perspectives is helpful for us as admission professionals as we reflect on the ways in which our own work will change this upcoming fall.

Dr. Bill Withers, faculty emeritus at Wartburg College, got our first ever virtual Iowa ACAC conference off to a great start! He discussed that in recent years many areas have been going through disruptions (or accelerated changes), and these have only been hastened by COVID-19 – media, health care, and K-16 education.

Over the past three years I have had the opportunity to lead our Government Relations Committee, while serving as Government Relations Chair for Iowa ACAC. Through this experience, we have successfully put on 2½ Visit the Hill events for high school students, counselors, admission professionals, and more (½  because the first year I took over there was a crazy ice/snow storm where we probably should have canceled the event, but didn’t, and only a few people ventured out to attend!). These events have had really awesome sessions, where hundreds of people have been able to learn more about issues that directly impact them. I will always be grateful and appreciative for the Government Relations committee members. They are the real reason why these events have been so successful and it has been a joy to work alongside them!

Last month, we reflected on how COVID-19 is impacting admission professionals, especially with the adjustment to virtual recruitment and working from home. This month, we wanted to hear from current high school students about their experiences during the pandemic, including online courses and a virtual college search process. Three students participated in the interview via email. Alex and Marta are high school juniors from Iowa City West High School; they are at the beginning of their college search process. Brooke is a senior from Glenbrook North High School in Illinois who plans to attend the University of Iowa. Thank you to all three of them for answering our questions!

Professional school counselors and college admissions counselors can work together to help students in innumerable ways through the college decision process. Working as partners, they can call upon the skills and expertise of each to provide the best information and most satisfying college search process for students. As a former professional school counselor, now college admissions counselor, I see many ways the two groups can work together for students.

On Thursday, February 27, higher education professionals, school counselors, grad students, and high school and middle school students all came together for one event: Visit the Hill. Visit the Hill is an annual event hosted by Iowa ACAC’s Government Relations Committee. It is a time to gather and learn more about the various issues that students, educators, and educational institutions face and be informed on ways we can make a difference on these issues.

The postsecondary search and application process is meant to be reserved as a time for reflection, growth, maturity, and self-discovery for our students. Unfortunately, many of our teenagers face unrealistic expectations and experience extreme stress, anxiety, and depression. Having open and honest dialogue with students about the battles has become a core part of school counseling and admissions/orientation/advising programs around the world. As our students face barriers, we as secondary and postsecondary leaders do everything we can to stand alongside them through the trenches. We offer support and guidance in times of need, and often shelter them from the pain they fear. But sometimes, we forget the burden that takes on us and our colleagues.

We’re recruiters. Our titles may differ, but our jobs have the same goal: to recruit students to our College/University. Personally, I was offended when someone first told me this with such a blatant disregard for my personal style of work. I don’t like to think of myself as a “salesperson” but at the end of the day we are working to “sell” our school to people.