We’re recruiters. Our titles may differ, but our jobs have the same goal: to recruit students to our College/University. Personally, I was offended when someone first told me this with such a blatant disregard for my personal style of work. I don’t like to think of myself as a “salesperson” but at the end of the day we are working to “sell” our school to people.

As we travel the state of Iowa recruiting students this fall, it’s important to be aware of other resources that can help students and families navigate the college search process. One resource that we can reference students and families to is ICAN, a nonprofit that provides college and career planning and financial aid resources to students and schools across the state of Iowa. Formerly known as the Iowa College Access Network, the organization has changed its name this year, along with changing some of their programming to better serve students and school counselors. In addition to focusing on financial aid and college planning, the organization will also focus on professional development for school counselors and educators. ICAN’s Director of Communications, Britt Morey, shares more about the organizations changes: