Whether you are a high school counselor or an admissions counselor, you have probably all been scratching your heads trying to figure out the best way to disseminate information to high school students. As a school counselor, I find myself counting on both hands the number of times I have to repeat myself or refer students to the same resource to find information. We have asked students many times at Linn-Mar what the best way is to get information out to them (see table below). You can see that text messaging ranks highest with email and Twitter following closely behind. Below is a list of 5 resources that we have found helpful when communicating with students.

Discount rate, net price, average indebtedness, college rankings, early decision, highly selective, selective, open admission, AP credits, dual credit, enrollment fees, deposits, graduation rates, completion rates, we’re No. 1, they’re No.1 and the list goes on and on!  Are you confused yet?

We all know communication has changed. Twenty years ago, as an Admissions Representative, I received letters, postcards, and flyers in the mail from Iowa ACAC...you know, that stuff that comes on paper by a person who delivers it through rain, hail, sleet or snow...with information on college fair registration and the individual fairs, spring conference, and the Scenes newsletter. I'd open each and every item, save as needed, note on a calendar, or throw in the trash can. We do all of those same things today, but electronically. Unfortunately, we sometimes feel inundated with email and get overwhelmed. Then we become selective. Then we overlook. Then we miss out.

My husband and I made our biennial sojourn to the Iowa State Fair this year. Our walk through the Varied Industries Building always brings back memories about the many years I worked there, while in college admissions. Most noticeable change for me? The number of colleges with displays in the Varied Industries Building.